What Is Technical SEO?
Technical SEO refers to all the behind-the-scenes work that helps search engines crawl, index, and understand your website correctly. It's not about content or keywords — it's about making sure your website's infrastructure is solid.
Common signs you have technical SEO problems:- Your website pages are not showing up on Google- Your site loads slowly on mobile devices- Google Search Console shows crawl errors or coverage issues- You've published content but it's not getting indexed- Your rankings dropped after a website change or redesign
Crawlability & Indexing Fixes
The most critical technical issue: making sure Google can actually find and index your pages. This includes:- Fixing no index tags accidentally blocking pages- Correcting robots.txt file errors- Resolving crawl budget waste issues- Submitting and optimising XML sitemaps in Google Search Console- Fixing redirect chains and loops
Page Speed Optimisation
Nepal websites commonly suffer from slow loading speeds due to unoptimised images, no caching, and poor hosting. I fix:- Image compression and WebP conversion- Browser caching implementation- CSS and JavaScript minification- Content Delivery Network (CDN) setup- WordPress performance plugin configuration (LiteSpeed Cache, WP Rocket)
Core Web Vitals
Core Web VitalsGoogle uses Core Web Vitals as a ranking factor. I audit and improve:- Largest Contentful Paint (LCP) — how fast main content loads- Cumulative Layout Shift (CLS) — visual stability- Interaction to Next Paint (INP) — responsiveness
Schema Markup Implementation
Schema markup helps Google understand what your page is about and can trigger rich results in search. implement:- Local Business schema for Nepal businesses- Person schema for personal brands and freelancers- Service schema for service pages- Article schema for blog posts- FAQ schema for question-answer pages- Product schema for e-commerce stores
Mobile Optimisation
Over 70% of searches in Nepal happen on mobile devices. I ensure:- Responsive design is functioning correctly- Text is readable without zooming- Tap targets are properly sized- No horizontal scrolling issues
Duplicate Content & Canonical Issues
Duplicate content confuses Google about which page to rank. I identify and fix:- Duplicate page URLs (www vs non-www, http vs https)- Duplicate meta titles and descriptions- Canonical tag implementation- Pagination issues on blog and category pages
Site Architecture & Internal Link
A logical site structure helps Google understand your website hierarchy. I review and improve:- URL structure and hierarchy- Internal link distribution- Orphan pages (pages with no internal links)- Navigation structure
